C does not come up with C++ like shuffle or random_shuffle templates. So an easy trick to shuffle the items of an array could be -

1. Create an integer array of indexes
2. Shuffle the array of integer indexes
3. Access the array of items with the new shuffled indexes

For example, products is an array of strings.

char *products[] = {
    "youtube", "translate", "earth", "chrome", "hangout",
    "drive", "maps", "blogger", "adsense", "gmail"
};

Now let's create an array of integers from 0 to 9 for indexing these 10 items.

int arr[] = {0, 1, 2, 3, 4, 5, 6, 7, 8, 9};

Now let's shuffle this array using rand() and swap().

void swap(int *a, int *b) {
    int temp = *a;
    *a = *b;
    *b = temp;
}

void randomize(int arr[], int n) {
    srand(time(NULL));
    int i;
    for(i = n-1; i > 0; i--) {
        int j = rand() % (i+1);
        swap(&arr[i], &arr[j]);
    }
}

randomize (arr, n);

Now print the array products using the randomized indexes.

for(i=0; i<n; i++) {
    int index = arr[i];
    printf("%2d - %s\n", i+1, products[index]);
}

Here is the complete code.

#include <stdio.h>
#include <stdlib.h>
#include <time.h>

void swap(int *a, int *b) {
    int temp = *a;
    *a = *b;
    *b = temp;
}

void randomize(int arr[], int n) {
    srand(time(NULL));
    int i;
    for(i = n-1; i > 0; i--) {
        int j = rand() % (i+1);
        swap(&arr[i], &arr[j]);
    }
}

int main() {
    int arr[] = {0, 1, 2, 3, 4, 5, 6, 7, 8, 9};
    int n = sizeof(arr)/ sizeof(arr[0]);
    char *products[] = {
    "youtube", "translate", "earth", "chrome", "hangout", "drive", "maps", "blogger", "adsense", "gmail"
    };
    printf("before shuffle\n");
    int i;
    for(i=0; i<n; i++) {
        int index = arr[i];
        printf("%2d - %s\n", i+1, products[index]);
    }
    printf("after shuffle\n");
    randomize (arr, n);
    for(i=0; i<n; i++) {
        int index = arr[i];
        printf("%2d - %s\n", i+1, products[index]);
    }
    return 0;
}

Output

before shuffle
    1 - youtube
    2 - translate
    3 - earth
    4 - chrome
    5 - hangout
    6 - drive
    7 - maps
    8 - blogger
    9 - adsense
    10 - gmail
after shuffle
    1 - adsense
    2 - chrome
    3 - hangout
    4 - earth
    5 - translate
    6 - maps
    7 - gmail
    8 - youtube
    9 - drive
    10 - blogger